Disney’s Dragonchain Sends 3 Powerful Messages To Global Brands | HuffPost

Some financial firms see the cryptocurrency world as “just a fad.”

Others are betting big on the future of Bitcoin, Ethereum, and other coins.

Needless to say, one thing is clear: the world is watching the evolution of cryptocurrencies closely—and more importantly, the underlying infrastructure that is giving way to an avalanche of new startups funded through ICOs (Initial Coin Offerings).

But it has only been recently that Fortune 500 companies and global brands have begun to take deliberate steps into the blockchain world.

Disney, one of the most well-known brands on the globe and longstanding proponent for remaining as forward-thinking as possible, recently incubated a powerful blockchain platform called Dragonchain as part of their Disney Open Source project. This sends a powerful message to both brands and bullish investors that the world’s most prominent entities are not turning a blind eye and calling this movement “a fad.”

They are embracing it.