Blockchain technology is making inroads into video content, threatens to uproot centralized systems
Online video content is already a huge industry. Giants like YouTube have effectively controlled the marketplace to such a large degree that they have become ubiquitous for content consumption globally.
While these massive corporate giants have created platforms that allow users access to a wide swath of streaming video content, some cracks in the business model have started to show up.
Companies like YouTube are being called to task because they have been able to monetize creator content without paying the actual creator anything but ad revenue. While YouTube profits on the content that is uploaded, the actual creative genius behind the content is kept at arm’s length, and forced to essentially sell advertising for the platform in order to make money.