As food safety becomes increasingly important, especially in China, blockchain technology is set to play a larger part in the marketing of F&B brands.
It’s not a stretch to say the Chinese are rather ingenious and inventive when it comes to counterfeiting food products. Fake lamb shish kebabs manufactured from cheap duck meat and spiced pork, or fake beef made from pork treated with paraffin wax and industrial salts you could have come up with that idea. Blockchain has received a lot of attention largely because it is potentially the technical means to solve the problem of trust.
Source/More: Food retailing’s chain reactions: Trust via blockchain | Front and Centre | Campaign Asia
